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Advertising and Beer: An Everchanging Science


Find Your Beach, Dilly Dilly, Beer Over Everything ... catchy advertising has been around for decades, grabbing our attention to entice us to buy a certain product over another. 

We like to think that most people don't need to be sold on the idea that a delicious beer will make their day better. However, with so many beers on the market it is important for breweries to stand apart. 

In 1933, prohibition finally ended and the beer industry began to see many changes. The marketplace was growing, TVs, radios, and print advertisements were becoming more popular, and there was an increase in the drive for consumerism. Let's take a trip down memory lane and look at some of the most popular beer ads of the last century.

Since the 1700s, one beer company that has been a mainstay in the industry is Guinness. Guinness has created some of the most witty and recognizable advertising campaigns in history. Between the 1930s and 1960s Guinness began to increase their print ads with the help of art director, John Gilroy. 

Many other beer companies followed suit and began to launch their own series of print ads throughout the 1960s and 1970s. 

In the mid 1940s, beer forged a glorious relationship with television that created the state of advertising we experience today. Around the same time, the beer industry was also forging their relationship with sports. In 1947, Hyde Park brewery in St. Louis became the first brewery to sponsor a televised program, which would create a tradition that would continue to thrive. After these initial first few steps, beer companies around the country would begin to try and find their stake in this gold mine. 


In the early 1950s, beer commercials really began to take off. Carling Black Label Beer would introduce a reoccurring character named Mabel that was very well received by viewers. 

In the 1970s, a turning point occurred for beer ads. Miller Brewing Company began to focus on people needing a beer because they earned it, and soon everyone began to follow suit. In order to make light beer appeal more to a male audience, Miller began to use athletes such as Matt Snell, John Madden, and Mickey Mantle. The “Tastes Great, Less Filling” campaign that followed would be effective for many years!

More recently, Bud Light launched a "Game Of Thrones Style" campaign, that aired throughout the football season, and was featured prominently during the Super Bowl. 

Sadly craft breweries often don't have hundred million dollar budgets to advertise with. However, they don't necessarily need them. People buy craft beers, such as ours, not because of what they see in the media, but because of their delicious taste.

But you can always check out our advertising and stay up-to-date on all our latest news, by following us on social media

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